Brand Guidelines
This is a guide to the language and design elements that make up The Business and Education Network’s identity. It includes advice, templates, and sample executions that demonstrate how to bring our brand to life.
Logo
Primary Logo
Our logo is the guiding post for the The Business and Education Network brand. It is our primary logo for all communications. Do not stretch or skew the logo.
Alternative Logo
Use the alternative logo when the allotted space is more vertical in nature or when the logo appears next to other logos as a sponsor. Do not stretch or skew the logo. Only use this logo when the primary logo doesn’t fit in the allotted space.
Symbol
Our symbol speaks to our network’s interconnectivity. It can be used alone in instances in which size is limited and/or the name is already present, such as in social media profile images, lapel pins, and favicons.
Logotype
The logotype may be used by itself in instances where the grid pattern is the dominate visual. The logotype should never appear inside the symbol.
Minimum Size
Clear Space
Colors
Our Colors
Consistency in color strengthens brand recognition. Our colors are trustworthy and pair well with our partners in the community. Only use colors from our designated palette to help reinforce our values in all of our internal and external communications.
Blue
Pantone 2728
CMYK 90 / 68 / 0 / 0
RGB 0 / 71 / 178
HEX #0047BB
Light Blue
Pantone 2727
CMYK 70 / 47 / 0 / 0
RGB 48 / 127 / 226
HEX #307FE2
Gray
Pantone 427
CMYK 7 / 3 / 5 / 8
RGB 208 / 211 / 212
HEX #D0D3D4
Color Definitions
Color works differently in print than on screen, so you’ll need different color codes for each.
Pantone (PMS)
The Pantone system is used for precise color matching – you can give a Pantone reference to any printer, anywhere, and they’ll print the exact same color.
CMYK (Cyan/Magenta/Yellow/Black)
The print files will be delivered in CMYK color mode, which is suitable for commercial full color and everyday printing.
Note: If you try placing a CMYK file into a Microsoft Office program and the image doesn’t display correctly, try the RGB version.
RGB (Red/Green/Blue)
These colors are used in monitors, television screens, digital cameras and scanners. Digital logo files are in RGB color mode.
HEX (Hexadecimal)
This six digit code is associated with websites, viewed on a screen, and refers back to the RGB color.
Typography
Example
Headlines
Interface Bold
Subheadings
Interface Light Italic
Body Copy
Interface Light
Pattern
Pattern
Our pattern speaks to an individual spark of knowledge that grows outward. As our network grows, we grow stronger.
Application
Unlike photos, our pattern is a vector element and can be used at any scale, screen printed, or embroidered. It is for use in diagrams, illustrations, infographics, or ad concepts.
Our pattern can stand on its own as a design element or work as a background. It is recommended that the pattern graphic always runs off the edges of the artwork on at least 2 sides.
Language
Name
We are The Business and Education Network. When writing our name, never use the acronym BEN. Do not omit the word “and” between the words “Business” and “Education.” Do not use an ampersand.
We are The Business and Education Network.
We are The Business & Education Network.
We are The Business Education Network.
We are BEN.
Elevator Pitch
The Business and Education Network is a coalition connecting education and industry needs in Central Kentucky. We identify growth opportunities and develop initiatives with partners in the community to create, attract, and sustain a globally-skilled workforce.
Tagline
Collaborate. Innovate. Elevate.
Headlines
Taking the Initiative, Together.
Let’s Get To Work.
Collaboration That Ignites
Collateral
Business Cards
Use this template when making standard 3.5” x 2” business cards.
Letterhead
Use this letterhead template when making 8.5” x 11” documents.
No. 10 Envelope
Use this template when making 4.25” x 9.5” envelopes (#10).
Folded Notecard
Use this template when making 4” x 6” folded note cards. The preferred size is 4.5” x 6.5” for the associated envelope.
Pocket Folder
Use this template when making 9” x 12” folders. The template dieline includes cut lines to insert a business card.
Presentation Slides
Use these templates when making PowerPoint slides.
Social Media Assets
Use these files on all of The Business and Education Network’s social media platforms.
Thank you.
Any questions or suggestions, please contact:
Betsy Dexter
bdexter@commercelexington.com